12/25/2023 0 Comments Ted talks barry schwartz choice![]() Stories create powerful connections between the storyteller and the listener. We are 20 times more likely to remember facts if they're part of a story. Storytelling is a powerful leadership tool. Here are my 4 takeaways from this session: In this captivating quick talk, you'll learn how to use the power of stories to connect with your audience. She teaches people how to use her simple methods for success. If you did, I’d love you to subscribe to my blog at johnjsills.Kelly Parker has been a marketer and keynote speaker for over 15 years. I’ll leave you to make your own mind up as to whether Choice is a good or bad thing, but if it helps you decide then watch a few more TED talks – there are over 1000 to choose from… If you prefer to let someone else do the work, then you can click on Amazon’s next recommendation or the first suggestion of your Google search, taking away the stress and anxiety or choosing, but missing out on the fun and excitement at the same time. If you have the time and inclination, you can browse to your heart’s content, finding the perfect product at the perfect price. This plethora of choices will only become more prevalent as the digital world grows, increasing opportunities to buy and expectations of a superb bargain with it.Įveryone will have a view on whether choice is a good thing, but for me it’s having a choice about choice that is good. We’ve all been sat on the bus home having spent too much on a new shirt or coat, unable to stop thinking about the one we put back on the rail and whether the refund policy covers impulse buying (I once bought five suits in a month and took four of them back – I wasn’t popular in House of Fraser). In short, if customers have too many choices, the pleasure from the one they choose will never fully outweigh the disappointment from the ones they didn’t. Schwartz’s final piece of advice is worth sharing – companies need to offer choice, but limit the set of possibilities so that the opportunity costs don’t add up to make all the alternatives unattractive. However, he ultimately concludes that choice within constraints and freedom within limits is the best solution, allowing the best of both worlds whilst avoiding the polar extremes of one size fits all and comparison hell. He does agree that having an element of choice over our decisions makes people more active, alert, engaged in the experience and more likely to share and discuss with others. Eventually, 47 different types of spaghetti sauce found their way onto the shelves in New York shops, and Americans rejoiced – everyone could have the spaghetti sauce they wanted, and no one had to put up with boring tomato sauce again.īarry Schwartz also published a book on the topic (ironically there are now many books on Choice) arguing that the more choices we have, the greater the effort that goes into our decision making and therefore the more we expect to enjoy it. People liked it spicy, or sweet, others preferred it with different types of tomatoes, or extra onion. Some wanted it lumpy, others with herbs in. No one thought any differently, until market research showed that most people didn’t really want plain tomato sauce. Gladwell talks about how in early 1970s USA, there was just one type of spaghetti sauce – Tomato – which everyone had. On one side you had Malcolm Gladwell, owner of the brilliant job titles ‘Modern-day Philosopher’ and ‘Social Commentator’. So is choice good? The Paradox of Choice was the topic of an entertaining online debate between two great thinkers a few years ago, played out on the stage of TED. Even the Comparison websites are advertising now – where do I find out which of those is the best one? ![]() We’re surrounded by marketing and advertising competing for our attention, our money, and our recommendations, with so much choice that special websites are created just to help us Go Compare the Money Supermarket. ![]() ![]() Almost any product you can think of exists somewhere – usually eBay – able to be bought for the right price and delivered to your door before the money has left your bank account. We live in a world of abundance, surrounded by new ideas, innovations, and installations. ![]()
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